Sean John Apparel Marketing

From 2006-2007, I was hired by CEO Sean “Diddy” Combs to be the Creative DIrector of his holding company, Christian Casey which including Sean John and Bad Boy Entertainment. From 2007-2008, I consulted for Sean John. I led a multidisciplinary team to re-brand corporate identity, national and retail campaigns resulting in a revenue increase from $150 million to $300+ million. I art directed seasonal campaigns for men’s, boys’, women’s and eyewear lines. Recruited photographers, stylists and location scouts. I led the design of print, TV, product packaging and in-store displays for SJ New York, Bloomingdale's, Macy's, Belk's, Carson Pirie Scott, Bernini and Fred Segal. I evaluated and hired interactive agency to design and develop e-commerce website. I received positive acclaim for the complete makeover of Sean John’s corporate advertising aesthetics. I also coordinated marketing materials with Sean John’s licensees.